LevelVision Signs for Arbitron Custom Research Study
Arbitron to Measure Consumer Impressions and Awareness to Digital Displays in LevelVision Stores
NEW YORK, September 8, 2008 - Arbitron Inc. (NYSE: ARB) announced today that LevelVision LLC has signed an agreement for Arbitron Custom Research studies to measure store traffic and engagement with and reaction to its medium. LevelVision’s screen reaches consumers from the ground up. LevelVision provides content through its College Bookstore Network to over 300 college bookstores across the country, reaching the valuable “Millennial” demographic (born between 1978 and 2000).
“We’re thrilled to be working with Arbitron to measure the impact that the College Bookstore Network has on consumers,” said LevelVision Senior Vice President for Business Development Scott Templeton. “We believe that the results from this traffic study will mirror the conclusions that we’ve heard already from college bookstore retailers—that customers are captivated by the College Bookstore Network’s dynamic content and it is translating directly into sales growth.”
“Out-of-home digital advertising is growing and providers are looking for new ways to show advertisers the benefits of their unique platforms,” said Carol Hanley, senior vice president, Sales, Arbitron Inc. “LevelVision’s placement in college bookstores reaches young Millenials as they are about to make their purchases. This demographic is typically a challenge for advertisers to reach. Providing experiential data about engagement with advertising on the network will be valuable for advertisers and LevelVision alike.”
About LevelVision
LevelVision LLC is a media solutions and digital signage company that brings advertising and informational messages to previously unreachable, highly desired commercial locations. It is committed to helping businesses sell more efficiently by engaging buyers in a uniquely direct way — in their natural line-of-sight, in their proxemic space, and at the point where most buying decisions are made. LevelVision’s senior management team has significant professional experience with Fortune 500 companies and successful start-ups.
About Arbitron Custom Research
Arbitron Custom Research provides its out-of-home customers with credible information they can use to overcome business challenges and increase their bottom line. Customers’ business issues are analyzed and then a custom study is individually crafted to specifically address their unique concerns.
Custom research services include custom ratings, audience profiles, advertising effectiveness studies, media evaluations and comparative media performance for cross-platform campaigns.
As the Arbitron Portable People Meter™ (PPM™) deploys in local markets, new doors are opened for measuring media exposure outside the home. Arbitron Custom Research will offer new and exclusive PPM-based analysis to a wide variety of clients, including broadcast television, cable and retail (out-of-home).
About Arbitron
Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.
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Portable People MeterTM and PPMTM are marks of Arbitron Inc.
