Arbitron and KidCARE TV Sign Agreement to Measure Effectiveness of Digital Screens in Pediatrician’s Offices
NEW YORK, August 11, 2008- Arbitron Inc. (NYSE: ARB) today announced that KidCARE TV, producers of place-based digital video education programs in doctors’ offices, has signed a contract for Arbitron Custom services to measure how pediatrician office visitors and employees experience the network.
Arbitron will conduct custom surveys of patients and visitors exposed to KidCARE TV about their advertising recall, awareness of the media, acceptance of the content and overall experience.
“Out-of-Home Digital networks are one of the fastest growing media segments,” said Carol Hanley, senior vice president of Sales, Arbitron Inc. “By better understanding audiences, KidCARE TV will be better able to compete with traditional media. Developing metrics on engagement and consumer experience will provide advertisers with audience delivery validation for improved return on investment.”
KidCARE TV provides programming in waiting rooms to provide an additional resource for educating parents on specific child-related illnesses and awareness of preventative health care measures.
About KidCARE TV
KidCARE TV is an advertiser supported network that targets the 60,000 pediatrician members of the American Academy of Pediatrics (AAP). The AAP reports an average of 26.5 minutes waiting time to see a pediatrician. These waiting room/exam rooms provide “The Captive Audience,” women age +25-34 / 25-54 with children 1 week to 16 years of age.
About Arbitron
Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.
Portable People MeterTM and PPMTM are registered trademarks of Arbitron Inc.
