Arbitron to Measure Reach of CARE Media Networks

Research study will measure audience estimates for KidCARE TV, Women’s HealthCARE TV, and PetCARE TV

COLUMBIA, MD; March 5, 2009 - Arbitron Inc. (NYSE: ARB) today announced that it will conduct a national survey for CARE Media Networks, providers of place-based digital video education programs in doctors’ offices. This survey will measure the effectiveness of its digital educational programs in the company’s three networks, KidCARE TV (pediatrician’s offices), Women’s HealthCARE TV (obstetrician’s offices), and PetCARE TV (veterinarian’s offices).

Arbitron’s research will be designed to gather information on patients’ awareness, acceptance, and recall of advertising after being exposed to CARE Media in a doctor’s waiting room. The study will provide CARE Media with audience estimates for each network, as well as figures for all three networks combined, that are equivalent to those used by traditional broadcast media.

Arbitron’s Neal Bonner, Director of Custom Research, commented, “The results of this study will provide CARE Media with audience estimates and accountability metrics, the same tools used by traditional media, to compete for advertising dollars.”

This is Arbitron’s third study conducted for CARE Media Networks. Arbitron previously conducted studies for KidCARE TV and Women’s HealthCARE TV.

About CARE Media Holdings 

CARE Media provides programming in waiting rooms, which educate patients on specific illnesses and promotes awareness of preventative health care measures. Care Media Holdings Corporation operates in the place-based media industry and provides advertiser-supported educational programming within the captive audience environment of medical specialty offices. Each network also produces programming for DVD distribution to viewers as take-home educational materials.

About Arbitron 

Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Arbitron’s headquarters and research and technology organization, are located in Columbia, Maryland.