Arbitron Custom Research to Measure Audience Estimates for Social Music Television Network Akoo
Solution to Establish Interactive Out-of-Home Advertising Category and Provide Robust View of Advertiser-Sought Metrics
Arbitron Custom Research to Measure Audience Estimates for Social Music Television Network Akoo
Solution to Establish Interactive Out-of-Home Advertising Category and Provide Robust View of Advertiser-Sought Metrics
COLUMBIA, Md.; October 28, 2009 -- Arbitron Inc. (NYSE: ARB) announced today that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide Akoo with audience estimates to demonstrate the reach and frequency of its network to advertisers. Akoo is nationally deployed in social out-of-home environments, including premium shopping malls and leading universities.
“Our mission is evangelizing social music television and making it the most valuable interactive out-of-home advertising category,” said Niko Drakoulis, CEO, Akoo. “Marrying audience estimates with consumer insights will provide our advertisers with the necessary accountability metrics and redefine the opportunity for brands to connect with consumers through branded entertainment.”
The modern consumer media experience includes television, radio, Internet, mobile and placed-based media.
“One of the barriers to large-scale media buys in place-based media has been the lack of standardized metrics,” said Pierre Bouvard, Executive Vice President, Cross-Platform Services, Arbitron Inc. “Advertisers require quantifiable estimates to have confidence in placing their media buys. Today’s consumer is always on the move and their media exposure continues throughout the day. Capturing exposure to advertising throughout retail environments provides advertisers and media buyers with a more complete view of their targeted audiences.”
About Akoo
Akoo is the world’s largest social music television network reaching 74.3 million monthly viewers across the U.S. Akoo empowers social engagement by broadcasting its music programming to large audiences in premium out-of-home environments and enabling viewers to share their favorite content on the network by making on-demand selections with their mobile devices, via text message or mobile app. Akoo’s programming includes music content exclusive to its network, as well as licensed music videos from Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI, among others. Akoo’s ability to engage viewers while integrating innovative branded entertainment solutions within the media experience results in increased advertising effectiveness for its partners. Founded in 2001, Akoo is headquartered in Chicago, Illinois. For more information, visit www.akoo.com
About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data.
The company has developed the Portable People Meter™, a new technology for media and marketing research.
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Portable People MeterTM and PPMTM are marks of Arbitron Inc.
Arbitron Forward-Looking Statements
Statements in this release that are not strictly historical, including the statements regarding expectations for 2009 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter™ service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2008 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.
