Everwell TV Signs for Arbitron Custom Research Study
Arbitron to Measure Consumer Awareness to Digital Displays in Doctors’ Offices.
NEW YORK, October 8, 2008 - Arbitron Inc. (NYSE: ARB) announced today that Everwell TV has signed an agreement for Arbitron Custom Research studies to measure awareness to digital televisions in doctors’ offices. Everwell TV provides free digital televisions to doctors’ office waiting rooms throughout the country and broadcasts educational and entertaining programs for patients.
Arbitron will provide on-site surveys in doctors’ offices across multiple markets. The study evaluates the effectiveness of Everwell TV’s programming as well as advertising content based on various demographic characteristics. “The growing number of healthcare place-based media providers are relying on audience metrics to help them promote their brands,” said Carol Edwards, senior vice president, Custom Research.
“Healthcare specialists in particular want to provide information platforms that are geared specifically to their patient’s needs. Gauging their effectiveness will provide advertisers and content providers with the tools they need to reach their audience.
About Everwell TV
Everwell TV is dedicated to informing and entertaining consumers with premier health video content in the waiting rooms of physicians. Using the latest in digital television technology, Everwell aims to provide patients with information that is of the highest relevance to them, create further goodwill between physicians and their patients, and provide physicians with a platform to communicate practice information in their waiting areas.
About Arbitron Custom Research
Arbitron Custom Research provides its out-of-home customers with credible information they can use to overcome business challenges and increase their bottom line. Customers’ business issues are analyzed and then a custom study is individually crafted to specifically address their unique concerns. Custom research services include custom ratings, audience profiles, advertising effectiveness studies, media evaluations and comparative media performance for cross-platform campaigns. As the Arbitron Portable People Meter™ (PPM™) deploys in local markets, new doors are opened for measuring media exposure outside the home. Arbitron Custom Research will offer new and exclusive PPM-based analysis to a wide variety of clients, including broadcast television, cable and retail (out-of-home).
About Arbitron
Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.
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Portable People MeterTM and PPMTM are marks of Arbitron Inc.
