Arbitron Releases RADAR 109 CUME Audience Estimates For Network Radio

COLUMBIA, MD, June 27, 2011 – Arbitron Inc. (NYSE: ARB) today released cumulative audience estimates for the 56 RADAR®-rated networks.  RADAR 109 CUME audience estimates show an increase across all major demographic groups.  Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 1.9 million listeners. 

The June 2011 RADAR 109 report saw an increase in key demographics reached by network radio versus the June 2010 RADAR 105 report period, with Adults aged 18 to 49 and Adults aged 25 to 54 gaining more than half a million listeners.

Arbitron posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site at:  http://www.arbitron.com/national_radio/radar109_network_rankings_cume.htm

About RADAR 109

Arbitron’s RADAR (Radio’s All Dimension Audience Research) 109 is the standard currency for national network radio ratings and measures 56 individual radio networks. These networks are operated by American Urban Radio Networks, Citadel Media Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks.

The sample size for the RADAR 109 Report is 395,531 persons aged 12 and older. This large sample is designed to provide more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which report all individual DMAs®.

The RADAR 109 Report includes data from all 48 Arbitron PPM™ markets. The survey dates for RADAR 109 were from April 1, 2010 through March 30, 2011.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable and out-of-home – as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter and PPM 360™, new technologies for media and marketing research.

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Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.
RADAR® is a registered trademark of Arbitron Inc. DMA® is a registered service mark of Nielsen Media Research Inc., and is used pursuant to a license from Nielsen Media Research, Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.