Arbitron Releases RADAR December 2012 Radio Network Ratings
Network Radio Reaches Over 181 Million Persons 12 and Older On a Weekly Basis
COLUMBIA, MD, December 10, 2012—Arbitron Inc. (NYSE: ARB) reported in its December 2012 RADAR® (Radio’s All Dimension Audience Research) Radio Network Ratings that over 181 million Persons 12 and older, or approximately 69 percent of this demographic, heard one or more network radio commercials in an average week of the survey period.
Selected Audience Results from RADAR December 2012
The RADAR December 2012 survey period demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 49 radio networks measure reached:
- 69.2 percent of Persons aged 12+ (181,118,000 Persons)
- 69.7 percent of Persons aged 18+ (164,779,000 Persons)
- 69.0 percent of Persons aged 35+ (113,267,000 Persons)
- 72.2 percent of Persons aged 18-49 (97,075,000 Persons)
- 72.8 percent of Persons aged 25-54 (92,004,000 Persons)
About RADAR December 2012
Arbitron RADAR (Radio’s All Dimension Audience Research) December 2012 is the standard currency for national network radio ratings and measures 49 individual radio networks. These networks are operated by American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Dial Global Inc., Premiere Radio Networks, and United Stations Radio Networks.
The sample size for the RADAR December 2012 Report is 395,823 persons aged 12 and older. This large sample is designed to provide more stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR December 2012 Report includes data from all 48 Arbitron PPM™ markets. The survey dates for RADAR 115 were from September 15, 2011 to September 12, 2012.
About Arbitron Inc.
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home—the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.
The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter™, PPM®, and PPM 360™ are marks of Arbitron Inc.
###
RADAR® is a registered trademark of Arbitron Inc. DMA® is a registered service mark of Nielsen Media Research, Inc., and is used pursuant to a license from Nielsen Media Research, Inc.
