Radio Listeners in the New York and Washington, DC, Area Have the Longest Commutes of All Arbitron Radio Metros

COLUMBIA, MD; March 6, 2013 Commuters in the suburban radio markets surrounding New York and Washington, DC, spend the most time getting to their jobs each workday, according to a newly released Arbitron analysis of commuting data from the 2007–2011 U.S. Census Bureau’s American Community Survey, using Fall 2012 Arbitron Metro definitions.

Commuters in Sussex, NJ, suffer the most compared to their workday compatriots in the rest of the Arbitron radio Metros. Sussex commuters spend an average of slightly more than 37 minutes getting to work; Fredericksburg, VA, is number two, also at slightly more than 37 minutes.

Arbitron compiled average commuting times for employed residents of its 275 radio Metros using the U.S. Census Bureau’s American Community Survey from 2007-2011, providing radio stations with average commuting data for their specific radio market.

Since 84 percent of all drivers or passengers report use of AM/FM radio in-car, Arbitron also analyzed which formats were top in morning drive and how much time is spent listening to the radio during morning drive (Monday-Friday 6AM-10AM) in an average week. 

Top 5 Markets by Commute Time: Average Travel Time to Work

*AQH and TSL data based on most recently released survey period
Public Transportation a Factor for Time Spent Listening in Morning Drive

While the New York and Washington, DC, Metro are among the top five Metros for commute time, their morning drive Time Spent Listening is not on par with the other three leading commute time markets.

One possible reason— these two markets are also the leading markets for public transportation. In New York, 31.6 percent take public transportation to work; in Washington, DC—14.7 percent.

Without a dashboard radio to accompany their commute, many bus and subway commuters aren’t available to contribute to the morning drive Time Spent Listening. 

Bottom 5 Markets by Commute Time: Average Travel Time to Work

Away from Eastern seaboard highways and West Coast freeways, commuters in middle America have an easier time of their journey to work. Grand Forks, ND-MN, with an average commute time of just over 14 minutes, has the lowest commute time to work of all 275 metro markets. 

*AQH and TSL data based on most recently released survey period
To view a full list of all 275 markets, visit the following URL:
http:// www.arbitron.com/study/commute_times.htm

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, and Asia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter™ (PPM®) and the PPM 360&rade;, new technologies for media and marketing research.

Portable People Meter™, PPM® and PPM 360™ are marks of Arbitron Inc.

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