In the Community
From the most senior level, Arbitron is committed to reaching out to a wide range of communities, cultures and organizations as an integral part of our commitment to diversity and to the media industry. Arbitron is dedicated to reflecting all aspects of the American marketplace, not only in our media and marketing research but in our corporate culture and core values. This dedication is reflected through corporate contributions and the volunteer efforts of our employees.
Organizations Arbitron Supports
Arbitron supports the following programs and organizations that address social progress, media industry success, education and environmental consciousness.
National and Professional Organizations
American Red Cross
American Women in Radio and Television
Association of Hispanic Advertising Agencies
Congressional Black Caucus Foundation
Congressional Hispanic Caucus Institute
Emma Bowen Foundation
Howard University
Independent Spanish Broadcasters Association
International Black Broadcasters Association
International Radio and Television Society Minority Career Workshop
Media Research Club of Chicago
Media Research Council of Los Angeles
Minority in Media Telecommunications Council
National Alliance of Market Developers
National Association for the Advancement of Colored People
National Association of Black Owned Broadcasters
National Council of La Raza
National Hispanic Media Coalition
National Urban League
Operation RainbowPUSH Wall Street Project
Target Market News
Community Organizations
Domestic Violence Center of Maryland
Inner-city Charity Program
March of Dimes
Race for the Cure
United Way
Youth and Education Organizations
Hammond High School, Columbia, MD
Howard University, Washington, DC
Talbott Spring Elementary, Columbia, MD
Pennies for Education Fundraising Program
Employee Initiatives
In addition to our corporate outreach programs, Arbitron devotes a section of its Intranet site—called Community Connections—where employees can showcase their own charitable activities and draw support from their colleagues.
The Environment
In 2006, Arbitron moved from delivering radio ratings in printed books for nearly 300 local markets to electronic delivery of the ratings data. This move not only saved countless trees, but also eliminated shipping and packaging of the books thereby significantly reducing Arbitron's carbon footprint.
Arbitron supports an employee team of dedicated individuals concerned about climate change and protecting our environment. This team has initiated corporate-wide programs, including the installation of water filters on water fountains to reduce the use of bottled water, and employee educational programs to reduce an individual's carbon footprint, including a contest to reduce home utility bills.
Where appropriate, Arbitron provides employees with pre-paid transit cards to encourage use of public transportation. Arbitron includes a section on the company Intranet site where employees can find coworkers who are interested in ridesharing. In addition, many employees have been given the opportunity to work from home.
Recognition and Awards
Arbitron was honored in 2002, 2004 and 2005 by being named to Fortune magazine's "100 Best Companies to Work For". In 2005 and 2006, we earned the Workplace Excellence Seal of Approval from the Maryland Work-Life Alliance, and in 2004, the Distinguished Achievement Award from Morgan State University.
We were also recognized in 1998 with the James W. Rouse Diversity Award, which salutes innovative strategies that advance the concept and the spirit of diversity. The prestigious award, given by the Chesapeake Human Resources Association, is named after the developer who was internationally known for building better ways for people to live and work.
Outreach
In addition to our community programs, Arbitron reaches out to minority broadcasters and advertising agencies in a number of important ways. We have assembled a talented team of radio and agency professionals to serve the specific needs of our multicultural clients.
Arbitron provides annual free studies that focus on the media habits and consumer power of African Americans and Hispanics.
We also provide industry information on the value of radio that can help lead to minority ownership of stations, and we offer sales and programming clinics for urban stations.
